Our purpose is to uplift lives every day by pioneering access to the most affordable goods and services, creating economic opportunity and protecting our planet.

The Shoprite Group is the largest South African retailer by market capitalisation, sales, profit, number of employees and customers. Our core business is food retailing, complemented by adjacent value-added retail services and offerings across a range of industries. Beyond South Africa, we operate in nine African countries.


The Shoprite Group today

The Shoprite Group is Africa’s largest fast-moving consumer goods retailer. Its core business is in food retailing, complemented by furniture, pharmaceuticals, hospitality, ticketing, digital commerce, and financial and cellular services.

We are, first and foremost, authentically customer centric, guided by low prices, value and accessibility. Coupled with this is our desire to improve our customers’ experience across all our brands and, in this regard, our strategic road map is completely aligned with our purpose; to uplift lives every day by pioneering access to the most affordable goods and services, creating economic opportunity and protecting our planet.​  

Everything we do is intrinsically linked to our core supermarket business and how we make grocery retail more affordable and accessible. Our platform thinking underpins our ambition to provide seamless engagement across physical and digital channels and leverage our scale, network and data, to create value for our customers and unlock new revenue for the Group. Using the scale and proximity to home advantage of the Group’s core supermarket business, we transact with our base of 31 million Xtra Saving rewards customers – either in-store or online.





Our performance highlights

Since 1979, our Group has served African households by providing food at low prices. Growing from eight to 3 639 stores pays tribute to our dedication and unwavering commitment to our customers.  


Our Directors

The Shoprite Group and Board are focused on increasing transparency and accountability to improve corporate governance.


Our focus on innovation

Increased competition in the retail sector continues to drive the Group to develop and implement innovative solutions.  


Our footprint

Our focus on cost-effective operational performance has paved the way for us to continue expanding. Today, Shoprite has an expansive retail footprint across the African continent.