With increasingly tight economic conditions, South Africa’s higher-income customers are seeking better value while still expecting a large range of the freshest produce and healthy food. The Group has made great strides with its Checkers brand by improving and extending its convenience ranges while aligning products with healthy eating and cleaner living. Stores are also being modernised where appropriate, by upgrading to a newer FreshX store concept, such as Sandton Hyper.
The FreshX store concept aims to increase customer engagement by providing a premium and interactive retail offering that prioritises fresh food and convenience. These new look supermarkets offer a clutter-free environment, wider aisles and seamless floors for a more tranquil shopping experience, with a store layout that has been designed to make it effortless for customers to find foods that are suited to their lifestyle and dietary requirements. Customers can also expect to find a large, world-class selection of in-store speciality food departments, as well as exclusive private-label brands that cater to health-conscious and convenience-driven consumers of all ages.