Our strategic priorities
The strategy driving our business is underpinned by our Group purpose.
Our commitment to investing through the cycle has enabled the achievement of our strategic objectives, unlocked alternative income streams and enabled our efforts as a force for good.
Our three strategic pillars, a smarter Shoprite, target headroom opportunities and winning in the long term are underpinned by nine strategic drivers that provide our framework for growth, while ensuring our business remains relevant, a force for good in our operating context and benchmarked best-in-class against global retail practices.
A smarter Shoprite
Smarter decisions. Fewer mistakes. Optimised for customers.
1. A truly customer-first culture
2. Develop future-fit channels
3. Enable precision retailing
Target headroom opportunities
We focus on closing the opportunity gaps in areas where we have headroom for revenue growth.
4. Trusted, profitable private labels
5. Grow share in premium and fresh food
6. A stronger franchise offering
Winning in the long term
Technology will amplify our ability to continue providing operational excellence and outstanding customer experiences.
7. Unlock alternative revenue
8. Future-fit talent
9. Leverage platform advantage
Our vision is to create a smarter Shoprite through advanced analytics and technology to optimise our core retail business and personalise experiences for customers. We will target headroom opportunities in growth segments to increase share-of-wallet and leverage our retail platform to win in the long term.