Shoprite’s story starts with the purchase of an eight-store grocery chain in 1979. The brand first developed in South Africa and expanded into Africa from 1990 with the opening of its first non-RSA supermarket in Windhoek, Namibia. Since then, this award-winning retail brand has grown to include hundreds of stores across the African continent.
The Shoprite brand strives to provide low-cost goods and services without compromising on quality. Apart from a range of quality private labels, Shoprite’s house brand – Ritebrand – offers price leadership on the shelf without compromising on quality.
How we are adding value: We recognise that the high cost of transport limits the number of shop visits our customers can afford to make. By extending our shopping hours and providing a onestop full-service offering, we have increased the convenience of shopping in our stores.