More about Pieter Engelbrecht


Pieter Engelbrecht is the Chief Executive Officer (CEO) of Shoprite Holdings.

He assumed the role on 1 January 2017, bringing with him extensive operational and management experience gained over 20 years with the Group.

Shoprite CEO, Pieter Engelbrecht
CEO, Pieter Engelbrecht, at the Group's Cilmor Distribution Centre in Brackenfell, Cape Town.

Engelbrecht has been a driving force behind the strategic thinking and decisiveness that characterises the Group’s actions and has led it to become Africa’s largest food retailer, South Africa’s largest private sector employer, and boasting South Africa’s most valuable retail brand, Shoprite, the low price leader on the continent.

He and his team are focused on implementing the Group’s growth strategy throughout Africa to maintain their lead in discount retail for the one billion customers they serve each year.

His key priority is serving customers through a relentless focus on lowering prices through an optimised supply chain and world class operating efficiencies.

His strategy is backed up by his conviction that “together we are stronger”, implementing of a culture of teamwork and accountability, where every single employee contributes to taking the Shoprite vision forward and understands their role is serving customers.  

Pieter is passionate about change and has positioned the group to be a business with heart - where making profit goes hand in hand with a responsibility to the communities in which it operates.

Engelbrecht is doubling down on the Group’s efforts to alleviate hunger on the continent  and narrowing the inequality gap through job creation, job security, skills development, and nurturing small businesses.  

He is committed to innovating and utilising the group’s enormous scale to deliver the most affordable retail experience for the Group’s customers.  

Engelbrecht, a Chartered Accountant, has an Honours in Accounting Science from UNISA and a Bachelor of Commerce (Accounting) from Stellenbosch University.  

He gained experience in the auditing and corporate finance divisions of accounting firm PricewaterhouseCoopers from 1993 to 1995 and was the accounting and operations manager at Harwill Industries until his Shoprite career commenced on 1 April 1997.  

Shoprite CEO, Pieter Engelbrecht
Pieter Engelbrecht

Engelbrecht spent 10 years leading the project office, establishing new brands and building many into multi-billion Rand businesses. He launched the Money Market financial service counter, USave and LiquorShop, and led the acquisitions of Computicket and Transpharm Pharmaceutical Wholesalers. 

He was appointed to the Board of Shoprite Checkers in 2003 and appointed as Alternate Director of Shoprite Holdings in 2005 and Chief Operating Officer of Shoprite Checkers. 

As COO, Engelbrecht focused on driving costs down and played a pivotal role in driving the group’s expansion in South Africa and on the rest of the continent and was instrumental in Shoprite attaining its position as the Number One retailer in Africa.