Joseph Brönn, Deputy Chief Executive Officer of the Shoprite Group
The Shoprite Group’s Deputy Chief Executive Officer, Joseph Brönn, has played a pivotal role in the growth and development of the business, with his imprint evident on many of its transformative strategies and innovations.
Joseph Brönn, Shoprite Group Deputy CEO
Strategic leadership and innovation
Brönn spearheaded the rapid expansion of LiquorShop, growing it to more than 860 stores today. He was also a leading force behind the launch of the Shoprite Money Market Account, the Shoprite Send cross-border money transfer service, and the implementation of the Group’s enterprise retail system—its largest transformation project to date. Most recently, he led the Group’s largest-ever point-of-sale system implementation in record time, along with the re-platforming of its financial services business. These innovations are central to delivering on the Group’s ambition of becoming Africa’s most profitable omnichannel retailer.
Operational oversight
Brönn oversees the Group’s Franchise division, which has seen significant momentum. He is also responsible for centralising the Group’s value-added services including IT, LiquorShop, Red Star Wholesale Catering Services (formerly known as Checkers Foods Services), Computicket, Medirite and Transpharm. In addition, Brönn leads the Group’s executive projects office, which drives major cross-functional initiatives critical to operational efficiency and innovation.
Educational background and career progression
Brönn has a Bachelor's degree in Accounting from the University of Stellenbosch and an Honours in Accounting from the University of South Africa (UNISA). He qualified as a chartered accountant in 2004, before joining the Group that year as a project officer. He was subsequently appointed as a project director, where he introduced forecasting and replenishment functionality for the supermarkets. In August 2014 he was appointed Deputy Operations Manager and in June 2015 the Deputy Chief Operating Officer. He then became Chief Business Officer, Chief Business Director and in March 2020, Deputy Chief Executive Officer.