Joseph Brönn is the Deputy CEO of the Shoprite Group


The Shoprite Group’s Deputy CEO Joseph Brönn has played a pivotal role in the Group’s growth and development, and his imprint is evident on many of its transformative strategies and innovations.

This includes the rapid growth of LiquorShop from two stores in 2005 to over 550 today. Brönn was also a leading force in the launch of the Shoprite Money Market Account, the Shoprite Send cross-border money transfer service as well as the implementation of the Group’s biggest transformation project, its enterprise retail system. Brönn is responsible for centralising the Group’s value-added services including Projects, IT, LiquorShop, Red Star Wholesale and Catering Services (formerly known as Checkers Food Services), Computicket, Medirite and Transpharm.  He also played a pivotal role in Computicket’s acquisition of Entry Ninja, an app for entry to sports events. 

Joseph Brönn, Shoprite Group Deputy CEO Joseph Brönn, Shoprite Group Deputy CEO


Brönn has a Bachelor's degree in Accounting from the University of Stellenbosch and an Honours in Accounting from the University of South Africa. He qualified as a chartered accountant in 2004. It was the same year he joined the Group as a project officer and later as a projects director, where he introduced forecasting and replenishment functionality for the supermarkets. In August 2014 he was appointed Deputy Operations Manager and in June 2015 the Deputy Chief Operating Officer. He then became Chief Business Officer, Chief Business Director and in March 2020, Deputy CEO.

His responsibilities have included IT and data management, projects, sustainability, forecasting and replenishment, liquor, fleet, Transpharm, Medirite, financial services and Computicket, among others.