Mar 18, 2016


On World Water Day, 22 March, the Shoprite Group will be donating 49 300 litres of water and 2 200 food buckets in the community of Greytown as part of the Group’s Project Thirst. The Group’s KwaZulu-Natal division launched Project Thirst at the beginning of February and since inception has donated and delivered more than 222 536 litres of water in the communities of Harding, Nongoma, Ixopo, Vryheid, Uthungulu and Ndwedwe.

As part of National Water Week, 17 – 23 March, the Group is also encouraging its customers to assist with drought relief efforts through its #ActForChange Disaster Relief Fund. Since the beginning of March, consumers across South Africa have been able to make donations at any Shoprite or Checkers supermarket by adding increments of R5 to their purchases.

The #ActForChange Disaster Relief Fund will initially be used to bring relief to those communities affected by water shortages. From time to time however, the Fund will also assist other disaster management initiatives on a national and community level, by providing relief to the people of South Africa in partnership with organisations like the SA Red Cross Society, Gift of the Givers, Working on Fire and FoodBank SA.

The Shoprite Group has in recent weeks donated and/or transported more than 400 000 litres of water to various towns in the Free State, North West and KwaZulu-Natal. The Group has a long history of reaching out to communities when impacted by disaster, and will continue its drought relief efforts for as long as needed.

Read more on Project Thirst and the #ActForChange Disaster Relief Fund here. 

Community members gather at the Greytown Primary School in KwaZulu-Natal where water, food buckets and hygiene hampers were distributed to community members in partnership with Tiger Brands and Gift of the Givers for World Water Day on 22 March.
People happily receive the donations of water, food buckets and hygiene hampers at Kranskop Primary School in KwaZulu-Natal.

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