29 May 2023
Shoprite and Checkers’ private label products scooped first place in nine categories – including best Mild Cheddar Cheese, Buffalo Milk Mozzarella, Chunky Cottage Cheese and Dairy Dessert – at the 190th South African Dairy Awards.
A total of 52 products were submitted under seven of the supermarkets’ different private labels: Housebrand, Ritebrand, Crystal Valley, Royale, Simple Truth, Oh My Goodness, and Forage and Feast.
The following products achieved the SA Champion Award as winners in their respective categories:
- Crystal Valley Cheddar – Lancewood
- Forage and Feast Mozzarella Di Bufala – Zandam Cheese
- Crystal Valley Low Fat Chunky Chives Cottage Cheese – Lancewood
- Crystal Valley Low Fat Plain Yoghurt – Fair Cape
- The Menu Vanilla Flavoured Custard – Fair Cape
- The Menu Chocolate Mousse – Fair Cape
- Crystal Valley Low Fat Milk – Fair Cape
- Housebrand Full Cream UHT Milk – The Dairy Group
- Royale Full Cream Yoghurt with Peaches & Cream – Fair Cape
Shoprite and Checkers private label dairy brands Royale, The Menu and Crystal Valley received five SA Dairy Championship awards. Pictured here is Mariesa Vorster (far left) from the Shoprite Group, with the team from Fair Cape, (from left to right) Megan Combrink, Johan Boshoff, Louis Loubser, Ghawwa Adams, Shervonne Daniels, Melt Loubser, Kashiefa Secilie.
Four products were also recognised with the Qualité Award, presented to only 23 dairy products that achieved a specific minimum score on the international scorecard. They will display the distinctive Qualité logo, the sole mark of excellence for dairy products in South Africa, for the ensuing year:
- Royale Full Cream Yoghurt with Peaches & Cream – Fair Cape
- Royale Full Cream Yoghurt with Mixed Fruit & Custard – Dairy Corporation
- The Menu Vanilla Flavoured Custard – Fair Cape
- The Menu Chocolate Mousse – Fair Cape
The SA Dairy Awards – the biggest, oldest and most esteemed dairy event in the country – drew entries from 71 producers showcasing more than 900 products this year.
An additional eleven Shoprite and Checkers private label dairy products were acknowledged with 2nd and 3rd place awards.