Checkers advertises in London and Sydney newspapers - despite having no stores there 

Checkers ran two advertisements in The London Evening Standard and The Sydney Herald today (27 January 2023) highlighting its value offering.   
 

"We want to remind the many South Africans living in both the United Kingdom and Australia, that our country is a great place to live, and Checkers makes living here even better,” says Mike Middleton, Chief Marketing Officer for Checkers. 

When it comes to good food and wine, the grass is certainly not greener on the other side of the ocean. 

The adverts show exactly how much cheaper it is to buy products like Moët & Chandon, Coca-Cola, matured rump steak and laundry capsules at Checkers versus stores such as Marks & Spencer, Tesco and Waitrose in England as well as Coles, Aldi, and Woolworths in Australia. 

For example, at Checkers a bottle of Moët & Chandon costs R408 less than at Woolworths in Australia and R288 less than at M&S in England. 

South Africans abroad can also have groceries delivered to friends and family at home via Checkers Sixty60, the country’s first and fastest on-demand grocery delivery service from a supermarket chain.

During the past six months (July to December 2022), Checkers customers saved a combined R2.7 billion on their grocery bills through the retailer’s Xtra Savings programme. 

“Checkers doesn’t just sell groceries”, says Middleton of the adverts. “We are selling a better lifestyle”.