11 March 2022
Market Day was first introduced in 2017 to further extend the retailer’s support of the many community food gardens it partners with to provide the gardens with a platform to sell their fresh produce and to promote themselves to a wider customer base. While it creates an additional income earning opportunity, garden members also gain invaluable skills about operating in a formal retail environment.
“It is scary selling our fresh produce at such a well-known store like Checkers, but we’re extremely grateful to Shoprite and Checkers for supporting local growers and giving us the opportunity to sell our produce in their stores.”
- Zimasa Mlengana from the Farm to Folk community food garden in Vanderbijlpark, Guateng
“It is a fantastic initiative which brings the gardeners in direct contact with their customers and helps us understand how to sell and interact with customers.”
- Sifiso Mhlongo from the Iqabungelihle Cooperative in KwaMashu, KwaZulu-Natal
Hunger relief is at the core of the Shoprite Group’s corporate social investment programme. Through its Act For Change programme, the retailer supports more than 160 community food gardens and over 2 500 home gardens, which impacts almost 17 000 beneficiaries. In the past year, more than 570 community members were trained in sustainable food gardening, assisting them to generate an income while growing nutritious and organic food.
The Group’s food garden support includes an 18-month agricultural training and mentorship programme for community members as well as the provision of seeds, seedlings, gardening equipment, water-infrastructure and shade-netting.