Shoprite is once again stepping up to enable entrepreneurs to grow their businesses with the 2021 Shoprite Hustle competition.

The annual competition boosts small business development and will celebrate established and promising small business owners who stand to win a share of more than R1 million in prizes. The 20 winners will each receive R50 000 in cash, a laptop, digital and social media support and access to Startup Circles’ Ignition programme.

Shoprite recognises the critical role the more than 2 million SMME’s (Small Medium and Micro Enterprises) in South Africa, many of which are in the informal sector, play in growing the country’s economic future.


Willie Peters, General Manager: Marketing
Toys With Roots supplies an exclusive range of African dolls to the Shoprite Group.


Established small business owners, aged 18 or over and a citizen or permanent resident of South Africa, are eligible to apply. Entries must be submitted online by 19 September 2021, and winners will be announced between 27 September and 31 October 2021. Terms and conditions apply.

Past Shoprite Hustle winners include small businesses from various sectors including fashion, agriculture, education, beauty, green energy and tourism.

Latest Articles