1 April 2021
Checkers has won four awards at the 2020/21 Marketing Achievement Awards.
The awards celebrate “the bold brands and the marketers behind them who were true to their vision, stayed on course and were accountable to the bottom line”.
The Shoprite Group was a finalist in three categories for two separate products - the Xtra Savings rewards programme and Checkers Sixty60, the pioneering one-hour grocery delivery service:
Of the three, Sixty60 walked away with a win in each of the three categories for which it was nominated, while Xtra Savings picked up one win.
The awards have an esteemed panel of judges who select the winners each year, and this year’s panel included executives from Google South Africa, Absa, Nando’s, MTN, First National Bank, Standard Bank, and Brand South Africa.
"These awards are a fresh recognition for the hard work and innovation of the teams at the Shoprite Group. In spite of the difficulties presented by the Covid-19 pandemic, the Group continued to expand upon and improve its offerings in the on-demand grocery delivery and rewards spaces - and both brands have rapidly got to scale and are now an entrenched part of the national retail landscape.”
- Neil Schreuder, the Shoprite Group’s Chief of Strategy and Innovation