Qualified attorney Jenny Maharaj and her business partners are capitalising on the health benefits of the Moringa tree, famous for being the most nutrient rich plant in the world.
Their business, trading under the Superinga and Jai Ringa brands, produces specialised teas, iced teas and energy drinks. The Moringa tree, indigenous to India, is the key ingredient in all their products. It contains up to 200 times the antioxidants found in green tea and just about every important vitamin and mineral needed to support the body’s healthy functioning.
Locally it is grown by a rural community along the south coast of KwaZulu-Natal.
- Jenny Maharaj
This aspect of Maharaj’s enterprise provides her with the most satisfaction:
Maharaj approached the Shoprite Group’s KwaZulu-Natal division in 2017 for the retailer to stock their products.
With their products now available nationally in Shoprite and Checkers stores, the business has been able to employ a full-time logistics manager.
Maharaj’s advice to upcoming entrepreneurs is to make sure their business is sustainably financed from the get-go. She specifically urges female entrepreneurs to work hard because that is the only way that genuine opportunities, such as her partnership with the Shoprite Group, will present themselves.