She blended the ingredients for her instant batter in her garage and only supplied to small Corner Joe Fish and Chips shops until a partnership with the Shoprite Group helped her fulfill a long-held dream.
Zuzana (Zuzie) van de Venter, co-owner of Batter Master, became an entrepreneur to improve people’s lives in her community:
- Zuzie Van De Venter, co-owner of Batter Master
One of these “magnificent humans” is Lucy Ledwaba, Zuzie’s right-hand woman, who started working for her 10 years ago as a domestic. Lucy would also help Zuzie mix batter in her garage, but these days she is the manager at the Batter Master factory in Alberton.
- Lucy Ledwaba, one of nine permanent employees at Batter Master
Zuzie’s business started supplying instant batter to Shoprite and Checkers in the greater Gauteng area in 2013. Her batter is used to coat baby hake prior to frying at the in-store delis. Over the years Zuzie and her team have grown their business with the retailer to the point where they now supply 20 to 25 tons of batter a month to Shoprite and Checkers supermarkets across South Africa.
- Zuzie van de Venter
Originally from Slovakia, Zuzie’s family moved to South Africa 45 years ago. Together with her husband she bought Batter Master from a family friend in 2006, after a 15-year long career in the food industry.