![susHeaderImage](/content/dam/shp/site-images/image-placeholders/generic-banner-desktop.png)
Thu Jan 07 13:57:00 UTC 2016
The Shoprite Group’s KwaZulu-Natal division is ramping up its drought relief efforts through Project Thirst, an initiative launched to assist those communities who continue to be affected by severe water shortages as a result of the persistent drought in South Africa.
Project Thirst will match every 5L bottle of fresh drinking water donated by consumers. All Shoprite and Checkers supermarkets in KwaZulu-Natal are participating in this initiative by selling 5L bottled water at the lowest possible price and making designated collection points available in-store.
Donations will be distributed to drought-stricken towns in KwaZulu-Natal twice a week, specifically to community organisations supporting vulnerable people such as the elderly, women and children.
Project Thirst was initiated by the Shoprite Group’s KwaZulu-Natal division and is supported by Independent Newspapers, Unilever, Thirsti and Gift of the Givers.
The Shoprite Group has in recent weeks donated and/or transported more than 200 000 litres of water to various towns in the Free State, North West and KwaZulu-Natal. The Group has a long history of reaching out to communities when impacted by disaster, and will continue its drought relief efforts for as long as needed. Read more on these activities here.
![Shoprite Project Thirst Makhasana Primary School's pupils in Ulundi (KwaZulu-Natal) are delighted about the 24 650 litres of water Shoprite donated to this community on 21 January 2016.](/articles/Newsroom/2016/shoprite-s-project-thirst-matching-water-donations-in-kwazulu-na/_jcr_content/root/container/container/image.coreimg.jpeg/1504027146951/shoprite-drought-assistance-2.jpeg)
![Shoprite Project Thirst The Shoprite Group has donated and helped transport over 200 000 litres of water to areas affected by harsh conditions of drought in South Africa.](/articles/Newsroom/2016/shoprite-s-project-thirst-matching-water-donations-in-kwazulu-na/_jcr_content/root/container/container/image_2074890224.coreimg.jpeg/1504027152927/shoprite-drought-assistance-1.jpeg)