Jan 7, 2016


The Shoprite Group’s KwaZulu-Natal division is ramping up its drought relief efforts through Project Thirst, an initiative launched to assist those communities who continue to be affected by severe water shortages as a result of the persistent drought in South Africa.

Project Thirst will match every 5L bottle of fresh drinking water donated by consumers. All Shoprite and Checkers supermarkets in KwaZulu-Natal are participating in this initiative by selling 5L bottled water at the lowest possible price and making designated collection points available in-store.

Donations will be distributed to drought-stricken towns in KwaZulu-Natal twice a week, specifically to community organisations supporting vulnerable people such as the elderly, women and children.

Project Thirst was initiated by the Shoprite Group’s KwaZulu-Natal division and is supported by Independent Newspapers, Unilever, Thirsti and Gift of the Givers.

The Shoprite Group has in recent weeks donated and/or transported more than 200 000 litres of water to various towns in the Free State, North West and KwaZulu-Natal. The Group has a long history of reaching out to communities when impacted by disaster, and will continue its drought relief efforts for as long as needed. Read more on these activities here.

Makhasana Primary School's pupils in Ulundi (KwaZulu-Natal) are delighted about the 24 650 litres of water Shoprite donated to this community on 21 January 2016.
The Shoprite Group has donated and helped transport over 200 000 litres of water to areas affected by harsh conditions of drought in South Africa.

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