Oct 13, 2015
The Shoprite Group was once again honoured in the recently announced 2015 The Times Sowetan Retail Awards with its flagship brand, Shoprite, achieving the Grand Prix award as top retailer overall for the seventh consecutive year and voted the number on Grocery Store. Several of the other brands in the Group also took top-ranking positions throughout various categories based on consumer feedback in the survey conducted by independent research agency TNS.
The Shoprite supermarket chain also came third in the Specialist Entertainment category with MediRite being placed third in the Specialist Pharmaceutical Outlets category. Shoprite LiquorShop remains in third place in the Liquor Stores category with Checkers LiquorShop moving ninth position. House & Home was ranked third in both the Household Appliances and the Bed Stores categories.
The eight Times Sowetan Retail Awards survey, conducted by TNS South Africa, evaluated 20 categories ranging from groceries, furniture, appliances, clothing, cellphones and jewellery stores, among others to determine which retailers are most successfully garnering consumer spend.
The survey is based on 2,744 interviews conducted with South African adults aged 18 years and over, with 2,000 interviews in metropolitan SA and 744 interviews in non-metropolitan areas.
The Shoprite chain is the Group’s core business and serves the mass middle market (predominantly LSM 4 - 7). According to the latest research the Shoprite brand alone serves nearly 22 million shoppers.
For a full breakdown of the survey results visit www.TMAdroom.co.za.