Oct 16, 2014
In support of World Food Day on 16 October, Shoprite is deploying its fleet of Mobile Soup Kitchens to serve a nutritious portion of Royco soup and Albany bread to reach out to more than twenty needy communities and schools across the country. As a responsible corporate citizen the Shoprite Group not only continuously strives to make food accessible at the lowest prices to cash strapped consumers, but also to make a difference in the lives of large numbers of people who are suffering as a result of food insecurity on a daily basis.
The supermarket group is aware of the on-going economic pressures experienced by all South Africans, especially in underprivileged communities and we believe that our Mobile Soup Kitchens don’t only offer a cup of soup, but provides a meal of hope. In association with our partners, the Shoprite Mobile Soup Kitchens provides a nutritional meal of fortified soup and bread to approximately 600 000 South Africans on a monthly basis.
Since launching its feeding programme in 2007 Shoprite’s fleet of Mobile Soup Kitchens have served over 19 million cups of soup to people living in dire circumstances and those who are victims of natural disasters.