Jun 1, 2012


It’s been ten years since the first Pretty Things for Little Things promotion urged customers, especially senior citizens, to use their creative talents to make something for needy children. Through the creative and generous contributions made by the public, this campaign has, since its inception, collected and distributed more than 80 000 clothes and toys to children across South Africa.

Shoprite and Checkers, in conjunction with Age in Action, would like to thank everyone who participated in and contributed to this worthy initiative during the last decade, and challenge customers and senior citizens to keep on knitting, sewing, building and crafting so that the joy can be spread even further over the next ten years.

The Pretty Things for Little Things project calls on entrants to make anything practical, durable and safe that a child can wear or play with. Articles can be made of any resources available and can be entered into four categories namely soft toys, blankets, clothing, and other articles made from materials such as wood, tin or wire.

Anyone can take part in the project, but only senior citizens over 60 who enter their handiwork stand a chance of winning generous cash vouchers that can be used at Shoprite, Checkers or Checkers Hyper stores nationwide. Three winners per category will be selected in each province. The provincial winners receive gift vouchers to the value of R2500, R2000 and R1500 for 1st, 2nd and 3rd place in that order, and also go through to the final judging round in which three national winners per category are chosen. National winners receive vouchers to the value of R6000, R4000 and R3000 for the top three positions respectively. There is also a merit prize for the person who enters the most items in his/her province, as well as for the person who enters the most items nationally.

The closing date for the competition is 31 August 2012 and winners will be announced in September. Winners’ names will also be published in the December edition of Ideas magazine.

Entry forms can be obtained from the Money Market counter in any Shoprite, Checkers or Checkers Hyper store or from Age-in-Action offices countrywide.

The Shoprite Group believes in the potential inherent in the youth of our country, and that our children should be provided with opportunities not only to grow and learn, but also to just feel happy and nurtured. In keeping with this commitment to the youth, the Shoprite and Checkers supermarket chains sponsor several projects aimed at enriching the lives of our country’s children, especially those less privileged.

Enter now and help Shoprite, Checkers and Age in Action to bring much needed happiness to little ones throughout South Africa when these beautiful creations are distributed to as early Christmas presents later this year!

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