Nov 3, 2003
The Shoprite Group has opened its first retail outlets in Ghana. The three world-class Usave supermarkets started trading in October 2003 and are situated in Newtown in the capital city of Accra, the industrial neighbourhood Tema Casino on the outskirts of the capital, and in the city of Takoradi 300 kilometres away.
Shoprite has also launched a distribution centre in Temba Harbour, supplying a wide range of South African products at the lowest prices wholesale, and the Group also plans to open a Shoprite store in Ghana in June 2004. Consumers have praised the customer-friendly layout of the stores, the low prices and the wide range of quality products.
Shoprite’s entry into this market is in step with Ghanaian president, John Kufuor’s call for international businesses to invest in this peaceful nation in the heart of West Africa and the group further reports that 98% of the employees in retail outlets are Ghanaian citizens.
“We know that most people want good value just as much as great prices; therefore over 600 top brands have been sourced through bulk purchases directly from manufacturers,” comments Shoprite Marketing Director, Brian Weyers.
Usave removes the cost of packing and pricing of consumer brands to present shoppers with a new way of affording their all-important living necessities under the simple philosophy of ‘When we save, Usave’.