9 May 2018
The Mother’s Day photo circulating on social media was taken at the Checkers Van Der Lingen store in Paarl on Friday, 4 May 2018 while the store was moving a Mother’s Day display from the back to the front of the store ahead of Mother’s Day this Sunday. The merchandise was moved and the posters were only moved afterwards.
During the remerchandising, the photo circulated was taken.
The store finalised the display on Saturday morning and this is what it looks like:
We understand how the original photo could be misconstrued and for that we apologise. The photo was taken in the process of the display being moved. It was never our intention to put up a Mother’s Day display consisting of cleaning products.
Checkers would like to wish all a happy Mother’s Day.