Drivers of Growth

We do it all for our customers


The Company has identified a broad range of growth vectors, spanning new geographic regions, market segments and products ranges, as well as alternative business formats. Shoprite intends to seize opportunities across all these dimensions, while always remaining true to its core promise – on the delivery of low prices and a world-class shopping environment in every region it enters. The Company is confident that the competitive advantages inherent to its chosen business model, as well as the strategies implemented to drive growth, will continue to deliver sustainable value creation for all stakeholders for the next 40 years and beyond. 

Shoprite will continue to focus on its strategic growth drivers to strengthen and extend its leadership position as the foremost FMCG retail operation on the African continent.

The six Drivers of Growth are:

  1. Building a customer-first culture
  2. Growing LSM 8-10 share of wallet
  3. Developing private labels
  4. A stronger franchise offer
  5. Leverage African advantage
  6. Strategic footprint expansion