Serving more affluent customers who prioritise convenience, quality and freshness.

The Checkers brand is defined by convenience, quality and freshness. The brand has grown its share of the mid-to-upper segment of the market through introducing the FreshX concept, adjacent offerings - such as Petshop Science and Little Me - on-demand delivery through Checkers Sixty60 and unique product partnerships.

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OUR FOOTPRINT

Brand overview

The Group acquired a national supermarket chain, Checkers, in 1991. At the time, Checkers had 169 stores and 16 500 staff members across South Africa. In 2001, we decided to reposition the Checkers brand to compete within the middle-to-higher income market.

Today, Checkers boasts three store formats - supermarkets, smaller-format convenience stores, large-format hyper stores - and an award-winning grocery delivery service.

Checkers supermarkets

With increasingly tight economic conditions, South Africa’s higher-income customers are seeking better value while still expecting a large range of the freshest produce and healthy food. The Group has made great strides with its Checkers brand by improving and extending its convenience ranges while aligning products with healthy eating and cleaner living. Stores are also being modernised where appropriate, by upgrading to a newer FreshX store concept, such as Sandton Hyper.

The FreshX store concept aims to increase customer engagement by providing a premium and interactive retail offering that prioritises fresh food and convenience. These new-look supermarkets offer a clutter-free environment, wider aisles and seamless floors for a more tranquil shopping experience, with a store layout that has been designed to make it effortless for customers to find foods that are suited to their lifestyle and dietary requirements. Customers can also expect to find a large, world-class selection of in-store speciality food departments, as well as exclusive private-label brands that cater to health-conscious and convenience-driven consumers of all ages.

See what awaits in-store at a Checkers near you

Checkers Hyper

Checkers Hyper stores are typically located in densely populated areas. It is a large-format, wider-range store with similar products to Checkers, catering for upper-income groups. There are over 30 stores that boast an extensive range of products, from a variety of fresh and frozen foods, household items, indoor and outdoor furniture and clothing, to a large range of branded appliances and audiovisual products at the Group’s TechX departments.

Take a look inside one of our Checkers Hyper stores

Checkers Foods

Customer demands for Checkers supermarkets in their neighbourhoods inspired the newly launched, smaller format Checkers Foods. The new format boasts an expanded fresh food offering with solution-based convenience ranges curated to meet specific customer needs, including lunch, braai, dinner or emergency purchases.

Take a virtual tour through one of our Checkers Food stores

Added services

Checkers stores offer various in-house service departments including bakeries, delis, fish shops, wine sections and meat markets. Other value-added services shoppers can expect include:

  • Money Market, where customers can purchase domestic air tickets, book bus tickets, buy electricity, do money transfers and more.
  • Computicket, where customers can buy tickets to various leisure and sporting events, as well as tickets for travel requirements.
  • Medirite pharmacies provide easily accessible and affordable healthcare services, allowing customers to collect their prescription medicine while doing their grocery shopping. Medirite also offers a variety of value-added services including wellness screenings and deliveries. 
  • Checkers LiquorShop can be found adjacent to selected Checkers supermarkets and hyper stores, enabling shoppers to purchase a range of local and international beverages at affordable prices.
  • Virtual grocery vouchers can be bought online and are sent straight to the recipient’s cellphone. These vouchers can be redeemed at any Checkers or Checkers Hyper store.

Checkers Sixty60: 60-minute grocery delivery service

The Checkers Sixty60 one-hour delivery service has won various top tier innovation awards and is SA’s number one grocery delivery offering.

Launched in 2019, Sixty60 is a revolutionary one-hour, on-demand grocery delivery service, and was the first 60-minute grocery delivery service from a supermarket chain in South Africa. The Group is proud of the brand’s continued innovation in response to its customers’ demand for hyper-convenience, and has extended its rewards offering by introducing Xtra Savings Plus, a monthly subscription service with unlimited free Sixty60 grocery deliveries.

Our rewards programme

The Checkers Xtra Savings rewards programme is helping millions of South Africans to save on their daily groceries. This rewards programme gives customers extra cash savings on thousands of products. Discounts are clearly marked in-store and every saving is automatically reflected when shoppers swipe their Xtra Savings rewards card.

In addition, its monthly subscription offering, Xtra Savings Plus, gives customers unlimited free Sixty60 grocery deliveries, even more personalised offers and an additional monthly in-store discount.