The OK Furniture chain brings affordable quality to homes across Africa. With its vast geographic spread of stores, the brand offers a wide range of furniture, bedding, loose carpeting, electrical appliances and home entertainment products at the lowest prices, cash or on credit. Choice quality goods and exceptional service define the shopping experience.
OK Furniture is one of Africa’s leading furniture chains that focus on the middle-income market. OK Furniture currently operates over 400 branches in seven countries.
Customer service is a key priority in the “No Problem” promise of this brand.
OK Furniture embraces technology and recently introduced an improved electronic catalogue system and website, which provides online customers with a far wider choice and increased convenience.
In 1927, Johannesburg's shopping hub consisted of four blocks along the west side of Eloff Street above Pritchard Street. So it was a risk of major proportions when two young upstarts, Michael Miller and Sam Cohen, opened a store a full block south of Pritchard Street, and on the wrong side of the road.
They called it OK Bazaars.
OK Bazaars was an instant success, and expanded rapidly throughout South Africa, becoming one of our most trusted and loved household names in the country’s retail history.
In 1929 the business was listed as a public company on the Johannesburg Stock Exchange and by 1967, OK Bazaars operated 100 stores.
In 1973 South African Breweries bought a major share of the Group, growing the company even further.
In 1996 the Group decentralised the various business segments and created a stand-alone brand for the Furniture Department - OK Furniture. At the same time, the credit, hire purchase and insurance functions were placed in a newly formed division called Rainbow Finance.
However, rapid expansion of competitors in the 1980's and 1990's eroded OK Supermarkets’ market share and in 1997 South African Breweries sold the OK Group to the Shoprite Group for R1.
Recently, OK Furniture embarked on an aggressive marketing and advertising campaign to develop a brand positioning of "No Problem" in the minds of employees and customers.
Almost all stores were refurbished and upgraded and with powerful point of sale, OK Furniture is one of the best looking furniture, appliances, home entertainment and carpet retailers in Africa. In addition, corporate attire has also had an image upgrade, and employees now sport bright, new stylish uniforms.
OK Power Express opened its first outlet in May 2000 and has since grown throughout South Africa, Lesotho, Botswana and Swaziland. The brand’s customer proposition is based on affordable prices in a first-world shopping environment with beautiful layout and superior finishes.
OK Power Express is a new-age retail furniture brand that focuses on price sensitive consumers. In small-format stores, it specializes in selling a selected range of appliances, home entertainment and cellphones as well as base sets, bedding and carpeting. The brand offers financing options to its customers.
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