Convenience, quality and freshness define the Checkers brand. Time-pressed upper-income consumers in search of a worldclass shopping experience enjoy great value on a wide selection of groceries, household products and speciality lifestyle ranges of meat, cheese, wine and coffee. Located in shopping malls and other convenient premises across South Africa and some neighbouring countries, the brand caters to discerning shoppers in affluent residential areas.
Checkers has become a regular shopping destination for time-pressed consumers. It has strongly developed lifestyle departments with speciality ranges in wine, cheese, meat, deli foods and coffee.
The brand boasts two store formats namely supermarkets and large-format hyper stores.
There are currently over 200 Checkers supermarkets with an emphasis on specialist departments such as the bakery, butchery, Cheese World, and delicatessen counter, and Wine Route. Checkers’ Coffee Collection counters now also offer takeaway coffees in selected stores. Over the past year the focus on convenience has seen a strong increase in prepared food and the fruit and vegetable departments were expanded.
Selected Checkers supermarkets are undergoing exciting renovations to make customers’ shopping experience even more enjoyable. Seamless floors or tiles with less amount of spacing in between means trolleys will make less noise when pushed through the store. The new look supermarkets offer customers a clutter-free experience, wider aisles and shelves designed with the shopper in mind.
The service departments are designed to look and feel like a store within in a store. Customers can look forward to an impressive Cheese Deli, Bakery, Butchery and a Wine Shop transporting them to a wine cellar.
Checkers Hyper stores are typically located in areas with high population densities. Catering for the upper income groups, over 30 stores boast an extensive range of products that range from a wide variety of fresh and frozen food, household items, clothing, indoor and outdoor furniture, to a large range of branded appliances and audio-visual products.
Backed by leading-edge technology, Checkers Hyper stores offer a modern store layout to ensure fast and efficient service, contributing to a pleasant shopping experience.
Checkers in-house service departments include: