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As the fresh produce division of the Shoprite Group, Freshmark procures and distributes fresh produce from six distribution centres located in the main cities of South Africa. A fleet of more than 120 refrigerated trucks deliver produce directly to more than 535 Checkers and Shoprite supermarkets, and Checkers Hyper stores. Currently one of the largest buyers of fresh produce in South Africa, Freshmark also imports fruit and vegetables to ensure a wide variety and continuity of traditionally seasonal fresh produce.
 The majority of our produce requirements are sourced directly from producers with the focus on a fresh promise to the customer. This practice also reduces packaging costs and unnecessary handling made possible by using returnable plastic crates.
Two state-of-the-art distribution centres, one outside Cape Town in Brackenfell and the other one in Centurion (Gauteng), utilise the most technically advanced refrigeration, product cooling and banana ripening systems on the continent. The other distribution centres in South Africa are situated in Durban, Port Elizabeth, Bloemfontein and Polokwane.
 Freshmark also supports local farmers in African countries like Namibia, Zimbabwe, Zambia, Malawi, Mozambique, Tanzania, Uganda and Mauritius. Progress has been made in sourcing local vegetables in most African countries. As far as fruit is concerned, the challenge for Freshmark and the local suppliers in Africa, is to develop existing and potential sources of sub-tropical fruit in order to increase production and improve quality to serve the growing market for these products.
Freshmark has also put into place a quality assurance program that is built around quality standards and food safety. These important principles are enforced in all distribution centres and at producers. Produce is tested daily for any deviation from specification requirements, as well as microbiological activity and chemical residues.
Contact Freshmark Divisional Office:
Telephone: +27 (0) 21 980 7000
Facsimile : +27 (0) 21 980 7090
PO Box 1456
Brackenfell, 7561
South Africa
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