Our Brands » Usave

Saving money has never been “Simpler”

Our shoppers now have a new way of affording their all-important living necessities now that Shoprite has introduced its new concept, “Usave”.

Usave has a simple philosophy – “When we save, Usave”. Using a clever idea that is highly successful in Europe and the USA, Usave removes the cost of packing and pricing out of the value chain. Therefore, delivering the top brands at the lowest, unbeatable prices is even more affordable. This saving is passed directly on to the customer. Furthermore, although the customer gets bulk value, this does not mean he or she has to buy in bulk to get Usave’s guaranteed lowest prices!

We also know that most people want good value just as much as great prices, therefore over 600 top brands have been sourced. Through bulk buying directly from the manufacturers, we’ve managed to drop our prices even more.

The Usave chain’s focus is the lower income groups. Customers who are serious about saving and do not need the expensive frills and spills of regular shopping centres, are invited to put Usave to the test.

Not only is the Usave chain an ideal vehicle for the Group’s expansion into Africa but also allows far greater penetration of the lower end of the market within the borders of the country. The Usave chain currently consists of 183 outlets in seven countries. 

Where good food costs less...everyday

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