Saving money has never been “Simpler”
Our shoppers now have a new way of affording their all-important living necessities now that Shoprite has introduced its new concept, “Usave”.
Usave has a simple philosophy – “When we save, Usave”. Using a clever idea that is highly successful in Europe and the USA, Usave removes the cost of packing and pricing out of the value chain. Therefore, delivering the top brands at our low prices is even more affordable. This saving is passed directly on to the customer. Furthermore, although the customer gets bulk value, this does not mean he or she has to buy in bulk to get Usave's low prices!
We also know that most people want good value just as much as great prices, therefore over 600 top brands have been sourced.
Through bulk buying directly from the manufacturers, we’ve managed to drop our prices even more.
The Usave chain’s focus is the lower income groups. Customers who are serious about saving and do not need the expensive frills and spills of regular shopping centres, are invited to put Usave to the test.
Not only is the Usave chain an ideal vehicle for the Group’s expansion into Africa but also allows far greater penetration of the lower end of the market within the borders of the country. The Usave chain currently consists of 256 outlets in nine countries.
Usave now also sports 4 new bigger format Usave super stores - Usave Superstore Atlantis in the Western Cape, Usave Superstore Hendrina in Mpumalanga, Usave Superstore Thokoza in Gauteng, and Usave Superstore Mount Frere in the Eastern Cape that will open in June 2012. These stores are larger, stock more lines, have a bakery, butchery and Money Market, and also sell bulk to traders.
Where good food costs less...everyday
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