The Shoprite Group entered the Quick Service Restaurant (QSR) market in 1997 with the introduction of the Hungry Lion brand. From the launch of their first store in Stellenbosch, the concept has grown into a chain of 150 fast food outlets operating in eight countries throughout Southern Africa.
Developed from a small take away outlet, the chain now boasts modern, well-designed stores with ample seating and an inescapable focus on fried chicken. Today, Hungry Lion competes in the same market as well-known American chicken franchises. The chain delivers a wide variety of quality products that offer consumers more value for money in a fast and friendly environment.
The chain’s remarkable expansion can be attributed to the huge following that their consistently great tasting chicken developed over time, as well their proudly South African heritage and image.
The Hungry Lion brand grows stronger every year and strives to remain relevant to consumers in all aspects. Hungry Lion seeks to be at the forefront of consumers' minds with their pay-off line: “For the love of chicken.”
The Hungry Lion chain is currently exploring various ways of serving its customers by introducing new, innovative products and easily accessible outlets across the African continent. Their rapid growth will continue in the foreseeable future to ensure an extensive footprint throughout Africa.
Contact the Hungry Lion Divisional Office:
Telephone: +27 (0) 21 980 4390
Facsimile: +27 (0) 21 980 6749
PO Box 215
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