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The Shoprite Group entered the Quick Service Restaurant (QSR) market in 1997 with the introduction of the Hungry Lion brand. They opened their first store in Stellenbosch and from there the concept has grown into a chain of 129 fast food outlets operating in eight countries throughout Southern Africa.
 Developed from a small take away outlet, the chain now boasts modern, well-designed stores with ample seating and a strong focus on fried chicken. Today, Hungry Lion competes in the same market as well-known American chicken franchises. The chain delivers a wide range of meals that offer consumers more value for money in a fast and friendly environment.
2007 was a landmark year for Hungry Lion as the brand celebrates its tenth birthday and its 100th store opening in the same year. The chain’s remarkable expansion can be attributed to the huge following that their great tasting chicken has developed over the past ten years, as well their proudly South African heritage and image.
The Hungry Lion brand grows stronger every year and constantly strives to remain relevant to consumers in all aspects. It has been voted amongst the top ten fast food and restaurant chains in the Sunday Times / Markinor Top Brands Survey for three consecutive years. Hungry Lion seeks to be at the forefront of consumers' minds with their new pay-off line: “For the love of chicken.”
The Hungry Lion chain is currently exploring various ways of serving its customers by introducing new, innovative products and easily accessible outlets across the African continent. Their rapid growth over the past ten years will continue in the foreseeable future to ensure an extensive footprint throughout Africa.
Contact Hungry Lion Divisional Office:
Telephone: +27 (0) 21 980 4390
Facsimile: +27 (0) 21 980 6749
PO Box 215
Brackenfell, 7561
South Africa
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