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Customer Care

Our Philosophy

The guiding mission of the Shoprite Group of Companies is to be the consumers' preferred shopping destination, by retailing food and non-food products at the Group's lowest prices from conveniently located outlets in an environment that is conducive to a comfortable and enjoyable shopping experience.

Our in-store Consumer Centre

At store level, staff and management are trained to enforce the Group's Consumer Policies geared at ensuring a satisfying and convenient shopping experience. While embracing the International Code of Consumer Rights, the Group encourages and welcomes feed-back from its customers in order to live up to evolving consumer needs. To this end the Consumer Centre - located at the entrance or the Money Market counters of our stores - gives customers the opportunity to express their opinions, provide feedback on their shopping experience, and also tell us which products they would like to buy in our stores through the “Your Views” and “Your Wishes” cards.


Shoprite offers consumers direct contact with the company through their customer service centre, Checkline, that can be reached by phoning the toll-free (when using a landline) number 0800 010709 in South Africa, or sending an e-mail to consumer@shoprite.co.za.

Checkline is open Monday to Saturday from 8:00-17:00, and Sundays from 9:00-14:00. 


Consumer leaflets
The Shoprite and Checkers supermarket chains provide customers with valuable information on a variety of topics through an informative range of consumer leaflets that is distributed to the chains' supermarkets throughout Africa and is available to all customers free of charge.

The range of consumer leaflets falls into three categories:

  • Food and Health: offering health tips and valuable advice on the nutritional value of various foods.
  • Consumer Sense: providing information on interesting and topical issues, such as Child Protection, Domestic Violence and Consumer Rights.
  • Great Recipes: sharing mouth-watering recipes with consumers, for instance meals for the festive season, Easter and during winter.

To download consumer leaflets in .pdf format please visit the consumer centre on the Shoprite (www.shoprite.co.za) web site. 

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