Corporate Responsibility » Community involvement » Other projects
Shoprite Checkers is also involved in a number of smaller projects throughout the year. Every September, the supermarket group assists disabled people through their annual involvement in Casual Day. Employees of the supermarket group came out in strong support of the 2012 Casual Day and collected R414 321 for the cause.
Cuppa for Cansa
Each year during the month of June, our Cuppa for Cansa promotion supports the Cancer Association of South Africa (CANSA) in its fight against cancer. Shoprite and Checkers facilitates Cuppa’s in its stores countrywide during June, and donate the proceeds of all in-store Cuppa events to CANSA. In 2012 Shoprite Checkers raised more than R669 000 that was donated towards the expansion of its prevention programmes and patient care services around the country. In support of CANSA, Shoprite and Checkers also brings out an in-store leaflet, in association with the Cancer Association of South Africa (CANSA). This leaflet forms part of the supermarket chains' exciting range of consumer leaflets that keep their customers informed about aspects concerning a better and healthier lifestyle. The latest leaflet in the health care range puts the spotlight on leading a healthy balanced lifestyle and eating healthy foods to help fight cancer. Research has shown that, up to 40% of cancers can be prevented by living a healthy, balanced lifestyle. The leaflet provides healthy eating, cooking and drinking tips aimed at reducing the risk of getting cancer.
Download the leaflet in .pdf format »
RSG / KKNK Book Collection
The RSG / KKNK Book Collection is another community drive that Shoprite Checkers supports. Due to a lack of sufficient funds, many schools and libraries in South Africa cannot supply their communities with proper reading material. The Bring Books campaign addresses this serious shortage by collecting books that are then sorted and distributed to needy communities and organizations by the Vryburgers Diensorganisasie. The campaign, now in its tenth year, has through the years collected more than a million books. During 2012, 56 404 books were collected and distributed to needy schools, libraries and organizations throughout South Africa to help increase the level of literacy in the country.
Senior Day Wednesdays
To thank our senior shoppers for their loyal support through the years, Shoprite and Checkers outlets offer them a cup of soup or other refreshment free of charge on Wednesday mornings.
Shoprite and Checkers is pleased to be the sponsor of a series of self-defence workshops in the Western Cape. The sponsorship is aimed at preparing girls for survival in an increasingly dangerous environment. Over the past eight years more than 81 850 school girls have been trained by well-known karate and self-defence instructor Sanette Smit.
Toy 4 Toy
Shoprite and Checkers anually teams up with a South African welfare organization for the “Toy 4 Toy” campaign that urges consumers to donate new or used toys to less privileged children during the festive season. After the previous Toy 4 Toy campaign in 2012 Shoprite and Checkers collected 8584 toys to, in association with the Nataniel Progress Project and BADISA, distribute amongst needy children across the country. Read more on the 2012 project here.
Shoprite and Checkers continuously embarks on community orientated Golden Trolley collection campaigns. During these campaigns consumers are urged to donate items such as blankets, non-perishable food, clothes and books for communities in need, especially in case of disasters, such as the Haiti earthquake, as well as local floods and fires. These items are then distributed to the communities by a national intervention society on behalf of Shoprite.
Gift wrapping raises over R1.6 million for charity
The Shoprite Group is delighted to have been able to donate over R1.6 million to charities throughout the country in another of its annual Festive Season drives. During December 2012 Shoprite, Checkers and Checkers Hyper stores throughout South Africa provided a gift-wrapping service for gifts bought at stores. A small donation was requested per gift-wrap and proceeds collected were donated to selected local charities in each store’s vicinity. The Group is fortunate to have been able to assist in providing a channel through which our customers could assist these charities. Gift wrapping is a way to make a gift more special and this is one way we can add value to the lives of the less fortunate.
[Back to top]