Corporate Responsibility » Community involvement » Other projects
Casual Day
Shoprite Checkers is also involved in a number of smaller projects throughout the year. Every September, the supermarket group assists disabled people through their annual involvement in Casual Day. Employees of the supermarket group came out in strong support of the 2009 Casual Day and collected more than R185 000.
RSG / KKNK Book Collection
The RSG / KKNK Book Collection is another community drive that Shoprite Checkers supports. Due to a lack of sufficient funds, many schools and libraries in South Africa cannot supply their communities with proper reading material. The Bring Books campaign addresses this serious shortage by collecting books that are then sorted and distributed to needy communities and organizations by the Vryburgers Diensorganisasie. The campaign, now in its tenth year, has through the years collected more than 900 000 books. During 2009 more than 72 500 books were collected for needy libraries throughout South Africa to increase the level of literacy in the country.
Senior Day Wednesdays
To thank our senior shoppers for their loyal support through the years, Shoprite and Checkers outlets offer them a cup of soup or other refreshment free of charge on Wednesday mornings.
Self-Defence Workshops
Shoprite and Checkers is pleased to be the sponsor of a series of self-defence workshops in the Western Cape. The sponsorship is aimed at preparing girls for survival in an increasingly dangerous environment. Over the past seven years more than 65 890 school girls have been trained by well-known karate and self-defence instructor Sanette Smit.
Toy 4 Toy
Shoprite and Checkers anually teams up with the Child Welfare South Africa for the “Toy 4 Toy” campaign that urges consumers to donate new or used toys to less privileged children during the festive season. The supermarket group matches every toy that is donated by the customers. After the previous Toy 4 Toy campaign in 2009 Shoprite and Checkers handed over more than 32 000 toys to the South African Red Cross Society to distribute amongst needy children across the country.
Golden Trolley
Shoprite and Checkers continuously embarks on community orientated Golden Trolley collection campaigns. During these campaigns consumers are urged to donate items such as blankets, non-perishable food, clothes and books for communities in need, especially in case of disasters, such as the Haiti earthquake, as well as local floods and fires. These items are then distributed to the communities by a national intervention society on behalf of Shoprite.
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