Corporate Responsibility » Community involvement » Feeding Program
The Shoprite Group’s feeding program distributes at least 300 000 cups of nutritional soup and bread per month to less privileged communities throughout South Africa through the deployment of 12 Shoprite mobile kitchen units.
This unique feeding initiative offers not just a cup of soup, but a meal of hope.
In May 2012 the feeding program celebrated having, since its inception, served 10 Million Cups of Hope in its bid to improve the nutritional status of needy South Africans who fight hunger and malnutrition daily.
Through the participation of Mars Africa, which donates Royco soup to the program, significant improvement of the nutritional value of the soup being served were made during the past year, and recipients now receive fortified soup powders with two slices of bread that provide commendable percentages of the recommended daily allowance for essential vitamins and minerals as identified by the World Health Organisation for public health in developing countries.
The program entails two mobile soup kitchens in each of the Western Cape, Eastern Cape and KwaZulu-Natal provinces and one each in the rest of the nine provinces. During the course of this year the Group will further expand the project into Africa, piloting one mobile soup kitchen in Namibia and another in Zambia. The feeding program focusses especially on children and senior citizens, as well as thousands of people affected by job losses and communities stricken by natural disasters
The feeding program’s bread is generously donated by Albany and Sasko. Other corporate contributions come from Mercedes Benz South Africa, Toyota South Africa, Volkswagen South Africa.
Published: 21 May 2012
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