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The Shoprite Group of Companies, Africa's largest food retailer, operates 1421 corporate and 400 franchise outlets in 17 countries across Africa and the Indian Ocean Islands, and reported turnover of R46,723 billion for the six months ended December 2012. The Company's head quarters are situated in the Western Cape province of South Africa. Shoprite Holdings Ltd is a public company listed on the JSE Limited, with secondary listings on both the Namibian and Zambian Stock Exchanges. Its ownership therefore lies in the hands of its almost 5 000 shareholders. The Group is continuing its implementation of a strategic expansion programme to maintain its position as the leading food retailer on the continent.
THE GROUP
Shoprite Holdings Ltd comprises the following entities: the Shoprite Checkers supermarket group, which consists of 441 Shoprite supermarkets; 171 Checkers supermarkets; 29 Checkers Hypers; 287 Usave stores; 258 OK Furniture outlets; 18 OK Power Express stores; 51 House & Home stores; 165 Hungry Lion fast food outlets; 141 Medirite pharmacies and 182 LiquorShops. Through its OK Franchise Division, the Group procures and distributes stock to 34 OK MiniMark convenience stores; 14 OK Foods supermarkets; 87 OK Grocer stores; 31 Megasave wholesale stores; 31 OK Value stores; 67 Sentra stores and buying partners, as well as 98 Friendly supermarkets and 13 Friendly Liquor stores .
SHOPPER PROFILE
The Shoprite Group has a broad customer base which closely mirrors the demographic profile of the country and more than 20 million customers shop at the Group's supermarkets each month. The various store formats within the Group cater for all income groups with the Checkers, Checkers Hyper and House & Home stores focussing on the higher income groups and Shoprite and OK Furniture focussing on the broad middle to lower market. The latest format introduced by the Group, Shoprite Usave, focuses on the lower-end of the market.
POSITIONING
The primary business of the Shoprite Group of Companies is food retailing to consumers of all income levels. Management's goal is to provide all communities in Africa with food and household items in a first-world shopping environment, at the Group's lowest possible prices. At the same time the Group, inextricably linked to Africa, contributes to the nurturing of stable economies and the social upliftment of its people.
MARKET STANDING
Through the years supermarkets in the Shoprite stable have proved to be firm favourites with South African consumers. Consumers turn in increasing numbers to the Group’s three supermarket chains, and according to recent research from AMPS the Group’s chains are now being frequented by 66,5% of all South African shoppers.
The group now employs over 100 000 people and of these, more than 11 000 work in its stores outside South Africa.
SHOPRITE HEAD OFFICE
| Cnr William Dabs and Old Paarl Roads |
PO Box 215 |
| Brackenfell 7560 |
Brackenfell 7561 |
| Western Cape |
Western Cape |
| South Africa |
South Africa |
Tel: +27 (0) 21-980-4000
Fax: +27 (0) 21-980-4050
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